Life Insurance Benchmark

See what people in your life stage actually carry — and what you may need.

Educational estimate · Not personalized advice

Your Profile

Fill in your details to generate a personalized benchmark

Enter a valid age (18–85).
Please select your state.
$
Please enter a valid income greater than $0.
Please select your status.
0
Please select one.
$
Include employer-provided and personal policies combined.
Your Results
Benchmark for similar households
Conservative
Typical Midpoint
Protective
Side-by-Side Comparison
Your Benchmark
Typical for your profile
Avg. Actually Carried
People in your cohort
Your Coverage
Self-reported
Coverage at a glance
Benchmark
Avg. carried
💡
Best-fit product
📋

Get your full Benchmark Report

A personalized PDF with your coverage benchmark, the full calculation breakdown, and what people in your life stage typically carry — sent straight to your inbox.

Please enter a valid email address.
No spam. Unsubscribe anytime. Educational use only.

Check your inbox

Your Benchmark Report is on its way. If it doesn't arrive in a minute, check your spam folder and add us to your contacts.

Benchmarks use life-stage multipliers calibrated to NAIC income-replacement guidance and III expense categories. "Average actually carried" figures are estimates derived from LIMRA 2024 Insurance Barometer survey data on policy ownership and face amounts by demographic cohort. These are educational — not personalized financial or insurance advice.