JustLikeMe Coverage benchmarks

How does your life insurance coverage compare?

See what similar households carry — and an estimate of what your family may need.

Based on LIMRA research Industry-consistent method Anonymous & free No sales calls Educational only
Sample benchmark Example · not your data
38 · Married · 2 kids · $120k income · homeowner
People like you carry$520k
Estimated need$1.1M–$1.5M
Estimated shortfall extra coverage you may want
~$705k

Tell us about yourself

A few quick details to see how your coverage compares

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Helps us build regional benchmarks. Not used in your estimate.
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Employer + personal policies combined.
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Your Results
Benchmark for similar households
A preliminary, educational estimate — not personalized advice.
Basic estimate · covers the essentials —
Needs-based estimate Mid-range —
Extra cushion · a fuller buffer —
How you compare
Estimated need
—
your needs-based estimate
Estimated average for similar households
—
families like yours
Your current coverage
—
what you entered
Coverage at a glance
Estimated need
Families like you
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— —
How people often structure coverage
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Questions before you sign up? info@getjustlikeme.com
This tool uses a needs-based approach, in line with the NAIC Life Insurance Buyer's Guide — income replacement, family needs, mortgage, other debts and final expenses. The "estimated average for similar households" figures (face amount, not premiums; employer plus personal coverage combined) are derived from LIMRA's published household coverage study (Life Insurance Ownership in Focus, 2016 — values in 2016 dollars), with an income adjustment from the same study; single-parent figures are partly modeled because the study doesn't separate that group. Full sources are in the footer. Educational only — not personalized financial or insurance advice.
Why coverage matters
What the number is really protecting

Income protection

Replaces the earnings your household would lose, so everyday life can carry on.

Mortgage protection

Helps your family keep the home instead of being forced to sell or refinance.

Education funding

Keeps long-term goals like college on track even if an income disappears.

Debt protection

Covers balances like loans and cards so they don't become your family's burden.

Read next
Understanding the numbers
Average life insurance coverage by age
How much cover people actually hold — not what it costs.
Read →
Is 10× your salary enough?
Where the most common rule of thumb works, and where it fails badly.
Read →
Cover for a stay-at-home parent
No salary to replace, but a real bill to pay. How to estimate it.
Read →
Sources & terms

Needs-based methodology is the standard approach used across the insurance industry to estimate how much coverage a household needs, rather than a rule of thumb. LIMRA and Life Happens are non-profit research groups whose yearly Insurance Barometer Study tracks life-insurance ownership and the coverage gap. NAIC is the National Association of Insurance Commissioners — the group of U.S. state insurance regulators; its Life Insurance Buyer's Guide explains how to work out how much coverage you need.

What's behind the numbers: The underinsurance trend is published — about half of U.S. adults have life insurance and roughly 42% (about 102 million) say they need more (LIMRA / Life Happens, 2024). Your estimated range is a needs-based figure — income replacement, family needs, mortgage, other debts and final expenses — the approach the NAIC Buyer's Guide describes. The "estimated average for similar households" figures are derived from LIMRA's Life Insurance Ownership in Focus (2016) — the most recent public per-group coverage study, shown in 2016 dollars, with an income adjustment from the same study (single-parent figures partly modeled). For scale: the average new individual policy purchased was $209,000 in 2024 (ACLI Fact Book), and the median coverage held per insured household was $150,000 in 2022 (Federal Reserve Survey of Consumer Finances, via ACLI).

Privacy & data use

Your calculator answers are not linked to your email address. When you complete a benchmark we store an anonymous row — age, state, income, current coverage, marital status, children, homeowner status, mortgage and debt bands, plus your device type and how you found us. It carries a random ID, not your name, email or IP address, and we use it only to improve future comparisons.

If you separately ask for the Benchmark Report, your email address is stored with our email provider (Kit) and used to send you the report and occasional educational emails. You can unsubscribe from any of them. We do not sell your data, pass it to insurers or brokers, or use it to generate sales calls. We use Vercel Web Analytics for aggregate page statistics, which does not use cookies to track you across sites.

Questions about any of this?
Email info@getjustlikeme.com — a real person reads every message.

Educational only — not personalized financial or insurance advice.